Theta announces trooVRS as the first metaverse partner for Theta Metachain

Originally, published on Medium link here

We are excited to announce the next partner for Theta Metachain’s launch in December, and the first building in the metaverse: trooVRS!

trooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, worlds, NFTs, and eCommerce. By using VR, Web3, and blockchain technology, trooVRS aims to reinvigorate and transform the world of men’s editorial and share a new way to experience content in the metaverse. Building on the recent announcement of Fuse Media as the first Metachain partner, trooVRS continues to expand the media and entertainment industry’s adoption of Theta blockchain.

“We couldn’t be more excited to partner with Theta Labs and be part of the launch of its next-generation Mainnet 4.0 Metachain”, said trooVRS CEO Adrian Whant. “Partnering with a leader in the blockchain space in media and entertainment is a crucial step for the continued development of the trooVRS platform. It’s equally essential for building our Web3 community-driven strategies powered by Theta Video API, NFT marketplace, and other infrastructures.”

Adrian Whant, CEO of trooVRS
Medium Theta Labs Troovrs
Courtesy of TrooVRS

“We’re thrilled to be working with trooVRS, who share our vision for Web3 revolutionizing media entertainment and see the metaverse as the space where future user connections and commerce will happen,” said Mitch Liu, CEO of Theta Labs. “As a Metachain launch partner, they will be deeply involved in this next evolution of Theta blockchain.”

Mitch Liu, CEO of Theta Labs

Led by CEO Adrian Whant, a digital media and advertising veteran who has held leadership positions at companies like NBCUniversal, Univision, ABS-CBN, trooVRS virtual worlds are purpose-built, where brands can hold activations such as presentations, branded content, and product demos in relevant environments such as stages, kitchens, gyms, showrooms and more. They will also be able to offer exclusive real and virtual goods and services including NFTs on Theta blockchain. trooVRS is working with leading brands to conceptualize initial activations on the platform.

“Theta Labs is the perfect partner with a desirable and robust blockchain video delivery network which is crucial for the efficiency and transparency of our video delivery and virtual content offerings”, said Whant.” We want to ensure trooVRS is set up for success from the onset regarding our Web3 technologies that impact the user experience, content, and advertising.”