trooVRS Included in the METAVERSE 100 Companies That Will Lead the Future of This Disruptive Technology

Originally published on October 11, 2022 – Yahoo! Finance link here The Metaverse Spectrum’s first-ever METAVERSE 100 list is here. Our panel of nine metaverse and Web 3.0 experts have chosen 100 companies they believe will determine the future of the metaverse. Some of the names on this list are familiar. AB Inbev and Adidas have both run early experiments with NFTs and virtual worlds that will pay off in 2023. Gaming giants Epic Games, Roblox and Niantic Labs will continue their innovation streaks…

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Theta announces trooVRS as the first metaverse partner for Theta Metachain

Originally, published on Medium link here We are excited to announce the next partner for Theta Metachain’s launch in December, and the first building in the metaverse: trooVRS! trooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, worlds, NFTs, and eCommerce. By using VR, Web3, and blockchain technology, trooVRS aims to reinvigorate and transform the world of men’s editorial and share a new way to experience content in…

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Cannes LIONS 2022: Five takeaways for publishers

Originally published on June 30, 2022 via Whats New In Publishing By Jez Walters We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the…

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Forget Digital Vs. Print — This Media Startup Lives Only In The Metaverse

Originally published on June 21, 2022 via MediaPost by Tony Silber  The startup publisher Troo Media this week launched what it describes as the first editorial platform built for the metaverse: a brand called TrooVRS, which delivers content focused on self-care for modern male audiences. The new brand was previewed at Cannes Lions, the festival in Cannes, France, that celebrates creativity in the field of branded communications.  Content will target the interests and needs of men from all backgrounds, featuring topics like…

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trooVRS Launches as the First Editorial Platform Built for the Metaverse at Cannes Lions 2022

The trooVRS platform will utilize the metaverse to deliver content and experiences focused on self care and improvement for modern and diverse male audiences Originally published on Yahoo News June 20, 2022 Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video,…

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