Theta announces trooVRS as the first metaverse partner for Theta Metachain

Originally, published on Medium link here We are excited to announce the next partner for Theta Metachain’s launch in December, and the first building in the metaverse: trooVRS! trooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, worlds, NFTs, and eCommerce. By using VR, Web3, and blockchain technology, trooVRS aims to reinvigorate and transform the world of men’s editorial and share a new way to experience content in…

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Cannes LIONS 2022: Five takeaways for publishers

Originally published on June 30, 2022 via Whats New In Publishing By Jez Walters We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the…

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Forget Digital Vs. Print — This Media Startup Lives Only In The Metaverse

Originally published on June 21, 2022 via MediaPost by Tony Silber  The startup publisher Troo Media this week launched what it describes as the first editorial platform built for the metaverse: a brand called TrooVRS, which delivers content focused on self-care for modern male audiences. The new brand was previewed at Cannes Lions, the festival in Cannes, France, that celebrates creativity in the field of branded communications.  Content will target the interests and needs of men from all backgrounds, featuring topics like…

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