trooVRS is an immersive media platform that gives male audiences the tools, practical knowledge, and self-care content to impact their quality of life positively.
One platform, many experiences
A seamless browser-based VR platform, trooVRS allows users to discover content participate in events & experiences, shop, and connect with like-minded communities in high-fidelity virtual environments.
What drives us
We are committed to improving the well-being of 2B+ underserved men by mainstream media, outdated Web2 men's editorial platform, fragmentation, and lack of quality VR content.
trooVRS was founded by Adrian Whant (former executive at NBCUniversal and various digital startups) and Lisa Cavalli, a two-time founder and exits, HipLatina and BELatina.
The idea for TrooVRS was born out of our passion for Web3 technologies, filling a void in the marketplace and creating solution-driven storytelling that provides readers practical knowledge, elevates audiences' and creators' voices, and, most importantly, content that positively impacts people's lives.