NEWS

Originally published May 26, 2023 by Rakuten Advertising We had the pleasure of sitting down with the Founder and CEO of trooVRS, Adrian Whant! Adrian founded trooVRS to expand men’s health, wellness, education, and more into the Metaverse and wound up being our first affiliate metaverse-focused publisher! Dive into the interview where Adrian talks through the inspiration behind entering the metaverse, what trooVRS can offer to advertisers that no one else can, and how he sees the metaverse continuing to…

Originally published – May 6, 2023 The Information. All Rights Reserved. Bank of America and other large U.S. corporations are slowly turning to the metaverse to train employees on safety, sell new products and connect teams. Until late last year, Bank of America branch staffers would learn how to handle a potential stick-up through guidebooks and online videos. Today, tellers are immersed in a 3D virtual reality environment in which a gunman aims a weapon at them or furtively hands…

TrooVRS was shortlisted in two categories for Most-Exciting StartUp and Most-Exciting ScaleUp Company Originally published February 15, 2023 – Bloomberg link here Highlighting businesses in categories ranging from ‘Most Exciting Metaverse Startup’ and ‘Top Corporate Brand’ to ‘Top Metaverse Debut,’ ‘Best VC’ and ‘Top Wallet System,’ the American Metaverse Awards has unveiled its nominee shortlist for the March 29-30, 2023 event. The American Metaverse Awards – the world’s first and only live event that includes an award competition – celebrates…

Originally published on October 11, 2022 – Yahoo! Finance link here The Metaverse Spectrum’s first-ever METAVERSE 100 list is here. Our panel of nine metaverse and Web 3.0 experts have chosen 100 companies they believe will determine the future of the metaverse. Some of the names on this list are familiar. AB Inbev and Adidas have both run early experiments with NFTs and virtual worlds that will pay off in 2023. Gaming giants Epic Games, Roblox and Niantic Labs will continue their innovation streaks…

Originally, published on Medium link here We are excited to announce the next partner for Theta Metachain’s launch in December, and the first building in the metaverse: trooVRS! trooVRS is an immersive media platform for men to engage with practical knowledge and self-care-focused content across virtual editorial environments, experiences, worlds, NFTs, and eCommerce. By using VR, Web3, and blockchain technology, trooVRS aims to reinvigorate and transform the world of men’s editorial and share a new way to experience content in…

Originally published on June 30, 2022 via Whats New In Publishing By Jez Walters We’ve only just returned – sunburnt, drenched, windswept (take your pick) – from a week at Cannes LIONS evaluating the key advertising trends and innovations that publishers need to know about. We weren’t disappointed, not least because Cannes has evolved and tech innovation now takes a far bigger seat at the table. In fact, it owns the table. It’s hard not to go around here and see the…

Originally published on June 21, 2022 via MediaPost by Tony Silber  The startup publisher Troo Media this week launched what it describes as the first editorial platform built for the metaverse: a brand called TrooVRS, which delivers content focused on self-care for modern male audiences. The new brand was previewed at Cannes Lions, the festival in Cannes, France, that celebrates creativity in the field of branded communications.  Content will target the interests and needs of men from all backgrounds, featuring topics like…

The trooVRS platform will utilize the metaverse to deliver content and experiences focused on self care and improvement for modern and diverse male audiences Originally published on Yahoo News June 20, 2022 Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video,…