Digital Underground Merch

Looking to honor the 50 years of Hip Hop with cool new merch?

Check out the latest merch in the Digital Underground's online store! You will find everything from T-shirts to hoodies (and even underwear!) that will make you feel like you're in the middle of all that 90s funkiness.

They were among the first major-label acts to release an album encoded onto three-dimensional polygonal disks. This innovation led the way for a wave of early adopters such as Ice Cube, Eazy-E, and Snoop Doggy Dogg. The Digital Underground is credited with being among the first to popularize rap music while at the same time being anti-establishment.

But it wasn't just their musical prowess that made them so influential—it was also their unique style. Their look combined elements from different cultures and eras, and they expressed themselves through all forms of media, from music videos to live performances to social media.